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Wrapping up Team '25 Europe: our highlights
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People standing in front of The Adaptavist Group booth at Team '25 Europe
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Kelly Waller
Published on 21 October 2025

Wrapping up Team '25 Europe: our highlights

The Adaptavist Group had a brilliant time at Team '25 Europe. Here are our most compelling highlights.
We've returned from beautiful Barcelona after another fantastic Atlassian Team '25 Europe event. We caught up with customers, partners, and made fascinating new connections over the past few days. We learnt lots and deepened our understanding of how The Adaptavist Group can support your challenges.
Here are some of the best bits:

Building deeper collaboration at Partner Accelerate

We spent the first two days attending Atlassian Partner Accelerate, where we met up with our Channel Partners and Atlassian friends. As experts in the Atlassian ecosystem, these sessions are invaluable for exploring new advancements and functionality, supporting our delivery of outstanding and innovative solutions and Marketplace apps across The Adaptavist Group.
We attended hands-on workshops, market insight sessions, and co-selling presentations. Our own CEO, Simon Haighton-Williams, also took to the stage on the Tuesday partner keynote to discuss the impacts of AI, cloud, system of work, and more.
The Adaptavist Group CEO Simon Haighton-Williams on stage at Team with three other people
From insight to impact: IDC’s view on realising value in the Atlassian ecosystem. In this session, Stuart Wilson, an analyst from IDC, was joined by three Atlassian partners: Simon Haighton-Williams, CEO of The Adaptavist Group; Andrew Gallagher, Atlassian Alliance Director at Deloitte; and Joe Tong, SVP of Global Channel Partnerships at SmartBear. The session shared insights from IDC, alongside opinions and thoughts from Atlassian partners, to better understand how to support customers in key topics, such as AI and cloud transformation.
It was fantastic meeting up with our partners across the event and during our rooftop evening catch-up, where we could celebrate the great work we've been doing together.

The main event—the doors opened for the Team '25 Europe expo

Team '25 Europe provided a variety of interesting sessions, Atlassian announcements and innovations, plus so many opportunities to network.
One of our highlights was the Founders Keynote, where Atlassian senior leadership, including CEO Mike Cannon-Brookes and President Anu Bharadwaj, took to the stage to share the latest and greatest advancements. During this keynote, two new collections were announced: Service Collection for internal and external service management, and Software Collection, which supports the full software development lifecycle. Teams can work even smarter with further AI-powered features for Rovo, and your tools will feel more cohesive and integrated than ever before. Read more about these announcements.
We had great conversations at our booth and during meetings about how these advancements can deliver more value from your Atlassian suite, and where we can support you in getting the best from your teams. Discussions continued into the night during evening customer rooftop events, where we shared insights and ideas over food, discovering more about what truly matters for our customers and building stronger working relationships together.

Did you grab a prize at our booth?

Attendees had a great time on our arcade claw machine, trying to grab one of our exciting prizes. A few people needed a couple of tries, but in the end, many managed to secure one of our The Adaptavist Group orange capsules containing a range of rewards.
Person at Team '25 Europe smiling while holding boxed headphones they won

Exploring your digital transformation challenges with Adaptavist

With Atlassian Data Center end-of-life recently announced, at Team '25 Europe we’ve been discussing options for our customers to support their journey to the cloud, plus the benefits they can realise through cloud transformation.
Our theatre session featured Adaptavist Head of Consulting EMEA, Michael Rudenko, who talked about some of the core benefits of Atlassian Cloud—Rovo, Atlassian Teamwork Collection, and a more unified approach to your system of work.
Michael Rudenko standing on stage presenting a talk
Theatre session: What does a unified enterprise look like?
As strategic advisers in all things Atlassian solutions and beyond, the teams at Adaptavist configure, integrate, and optimise your software and processes to deliver future-ready solutions for your business.
We’re experts in everything cloud migration and transformation, DevOps and DevEx, service management, work management, and agile transformation We work closely with you to understand your requirements, challenges, and future plans to deliver more value from your software and processes.
Didn’t get to meet us face-to-face? You can still catch up with our experts on a call. Get in touch to discuss your transformation plans today.

Extend the power of Jira and Confluence Cloud

The teams from Kolekti, Upscale, and ScriptRunner provided demos of core Marketplace apps that help you deliver even more from your tools.

Kolekti introduces Mosaic

Mosaic is the essential Confluence solution—giving your content the clarity, structure, and polish it deserves.
With Mosaic by your side, you can:
  • Access essential formatting tools in one place. Apply advanced customisation for brand consistency and seamless integration with existing Confluence features.
  • Transform plain text in seconds. The Smart Designer effortlessly turns basic copy into polished, visually engaging content.
  • Jump-start your creativity with built-in templates. Find inspiration and create pages you’ll be proud to share.
Discover Mosaic—your ultimate Confluence must-have!

Two people standing at Kolekti's Team '25 Europe booth

Upscale: we craft apps that elevate your workday

Our Senior Product Marketing Manager, Jay Prakash, spent Team '25 Europe at the Upscale booth giving attendees an exclusive first look at something we're very excited about: the brand-new interactive project timeline in Hierarchy for Jira!
If you caught one of Jay's demos, you'll already know why Hierarchy for Jira's new timeline view stole the show at our booth. If you didn't manage to, here's the app in a nutshell:
Hierarchy for Jira, our project management app for Jira Cloud, gives you the power to:
  • Add new levels above and below epics, stories, and subtasks to match how your team actually works.
  • See your projects in an interactive timeline view: drag and drop to adjust schedules, hover for instant metrics, and share timelines with stakeholders with a simple URL.
  • Track progress by rolling up story points, time estimates, completion rates, and more, from subtasks all the way up to initiatives.
Whether you're managing portfolios using the Scaled Agile Framework (SAFe), coordinating projects across teams, or just need a little more flexibility than Jira's default hierarchy offers, Hierarchy for Jira gives you the visibility and flexibility to deliver with confidence.
Ready to see the app in action or keep the conversation going?
People crowding around a lap top at the Upscale Team '25 Europe booth

ScriptRunner redefines what's possible where you work

Loved by Atlassian admins globally, ScriptRunner gives you the ultimate toolkit for automation, integration, and customisation.
The ScriptRunner suite provides advanced capabilities across Jira and Confluence, extending far beyond what is natively available. And now, with ScriptRunner Connect, it's also possible to integrate all your Atlassian apps with the rest of your tool stack—even bespoke apps!—in a single platform.
The ScriptRunner team was on hand at the booth all week, giving demos, answering questions, providing insight into future plans, and supporting your most technical challenges.

Three people around a screen at a ScriptRunner booth at Team '25 Europe
The team also took to the stage with The Adaptavist Group's Field CTO, Phill Fox, and customer FNZ, a global fintech leader, to share how FNZ's successful cloud migration was accelerated by ScriptRunner and AI.
Two people taking a selfie in front of the attendees at a theatre session at Team '25 Europe
Theatre session: Accelerating cloud migration with ScriptRunner and AI.
Your burning ScriptRunner questions answered
If you missed catching the experts at the booth, the great news is you can now chat, ask questions, and find solutions with other users and our team of pros at any time on ScriptRunner Loop. It's your new community space to connect, collaborate, and explore the power of ScriptRunner together. Get stuck in and discover what's possible. Join ScriptRunner Loop today

You’re supported through the whole process with The Adaptavist Group

Working hand-in-hand together, the brands from The Adaptavist Group can tackle your most complex challenges. With solutions and expertise from across our teams, we combine years of Atlassian and technology experience to deliver solutions that drive value faster.

Will we see you at Team '26 Anaheim?

Atlassian has already announced the dates for Team '26 in Anaheim, USA. Are you planning to attend? We hope to see you there!

Until then, let's chat—we'll be here to help you meet your goals again and again.

Register for Atlassian Team '26 today

Join us in California, USA, next spring for Atlassian's biggest event of the year.