30th January, 2024
Meet Adil Nasri: CEO of veniture
Adil joined The Adaptavist Group as part of veniture in 2022, and since then has made his mark on both veniture and the wider Group.
In late 2022, The Adaptavist Group (TAG) grew rapidly with the acquisition of three brands: Rozdoum, Nimaworks, and veniture. Alongside new markets and new opportunities, with these acquisitions came a wealth of new talent, including our now-CRO, Samsoor Hemat. Another passionate leader we gained along with veniture is Adil Nasri.
Just over a year since veniture joined TAG, we're taking a look back at Adil's career journey and his continued professional impact since stepping into the role of veniture CEO.
Adil's aspirations weren't always focused on the field of technology. In fact, in early life, Adil says he wanted to be a teacher. Entering the world of work, he swapped the classroom for consulting—though you could argue that deep down, he remains a teacher at heart, using his knowledge and expertise to help businesses thrive and equip them with the right tools to succeed.
Throughout his career, Adil has spent more than 11 years working across the Atlassian ecosystem. In addition to consulting, he has honed his skills in multiple other departments and services, including sales and product management. Over the years, he's witnessed some landmark moments in the Atlassian timeline, such as the introduction of Cloud products and Atlassian's IPO.
This breadth of experience has provided a solid foundation for his work in leadership roles, giving him a comprehensive understanding of the multiple facets of any issue, avoiding tunnel vision and encouraging a generalist approach to problem-solving and decision-making.
The path to leadership
Prior to his time at veniture, Adil's leadership journey began at Seibert Media, where he began working as a Product Owner in 2012. He then moved into an Atlassian-specific consulting position, and fondly recalls his early days in the role and first encounter with The Adaptavist Group (then just the single Adaptavist brand, with ScriptRunner as a product): 'One of my very first tasks was to evaluate a Groovy script in ScriptRunner! I remember my coworker saying to me, "If you want to work in the Atlassian space, you need to know absolutely everything about Adaptavist."' Naturally, Adil took this on board and kept a keen eye on the company's growth and development.
By 2018, Adil had progressed to Partner Manager, playing a significant role in helping Seibert to grow and branch out through building, expanding, and overseeing strategic partnerships worldwide. Throughout his roles at Seibert, he showed particular skill in strategically advising companies on communication, collaboration, knowledge management, and social intranets. He also balanced this work with a side project, building on his Atlassian knowledge, creating and further developing the Blueprint Creator app for Confluence.
Before long, Adil's performance and wide-ranging experience made him the ideal person to step into the role of Partnerships Team Lead at Seibert, where he stayed and continued growing his leadership experience for just over two years.
Adil on stage at The Adaptavist Group's 2023 End of Year Conference
Joining veniture and beyond
In April 2022, Adil took the decision to leave Seibert—initially with a plan to take some time out and travel—but on hearing about Adil’s availability, Samsoor Hemat got in touch, believing Adil was the right person to streamline veniture’s operations and prepare the company for growth and scalability, and persuaded him to come in as a new CEO. At the time, veniture’s rapid growth strategy was undoubtedly helping it expand, but also meant that extra attention was needed in the areas of internal processes and operations to avoid them falling behind. Adil's guiding influence helped to navigate this time of transition smoothly, and this became all the more important later that year when discussions began around veniture joining The Adaptavist Group. Through his previous interactions with our brands and products, Adil already knew much about The Group's values and ways of working, and his opinion was very positive—The Adaptavist Group was the right fit. The acquisition was completed in November 2022 and saw veniture become the latest addition to the powerhouse TAG family, bringing with it a stellar workforce across the EMEA region and clients worldwide.
Today, Adil's main focus—alongside the day-to-day that you might expect for an IT CEO—is to streamline everything veniture does, from top to bottom. His positive impact has been felt across the business, but perhaps most noticeably in improvements to veniture's reporting and HR management systems. He has maintained his ability to view issues from multiple perspectives, and with this provides valuable insight to the veniture teams, particularly given that a primary aim of the tools and solutions they develop is to improve collaboration within organisations.
Drawing on his phenomenal expertise, Adil continues to oversee the ever-expanding world of veniture. He now leads the team across markets including Bosnia, Croatia, Germany, Switzerland, Turkey, and the UAE, aiming to further steer the company towards leaner and more efficient operations as part of the wider Group's objectives, as well as contributing to the overall direction of The Group as part of our leadership team.
Colleagues say that Adil's work is defined by his empathetic approach to decision-making, while Adil himself places a focus on keeping things simple. Whether it's streamlining a complex operation at work or decluttering his living space, he quotes Bruce Lee's famous philosophy: 'Simplicity is the key to brilliance.' He also cites reading, boxing, and a love of hiking in the great outdoors as the key to staying grounded and focused.
Looking to the future, Adil is enthusiastic and optimistic:
'In this ever-evolving world, what truly energises me is the openness to new ideas and the dynamic nature of change within our Group. The leadership here is not just extraordinarily competent; they create an environment that fosters daily learning and personal growth. I deeply appreciate how my insights are valued and consistently sought after in broader Group discussions, whether it's about pioneering new processes or exploring exciting business opportunities. This synergy of mutual respect and forward-thinking keeps me inspired and committed to our shared vision.'